1. My audience profile My target audience are teenagers which will also act in my advert. For this advert we need to devise a whole new marketing campaign producing a 3 sec. advert and a clear product logo and slogan. This marketing campaign is Ferrero Rocher, a chocolate brand. However, my target audience are aged 17-19. They’re from a multicultural background, race, religion, beliefs and culture. Throughout, the making of our advert we will be making some specific substitutes to get a better grade. However, we will be keeping the changed development. For example, our blogger will contain all the productions we’ve made.
2. As I am, a teenager myself, I can, to my advantage, identify what my target audience likes or dislikes . Hereby, I can use my own opinions or my classmates which are at the same age to get a full idea of how or what might attract or persuade my target audience to purchase my rebranded advertising campaign. For example, to make my advert or product more appealing and eye catching to its target audience, I am going to be using young and attractive character that will be acting in my advert and introducing our rebranded FerreroRochers. In addition, we will be publishing all the work that we are going to be doing on our individual bloggers.
4. Social class My target audience are from an under, working or middle class background. In their spare time, some of my target audience like to read books, listen music, go to theatres, museums or cinema’s, shopping and they will be doing many other things in their leisure time. My target audience are unisex, meaning, male and female. As we all know, teenagers are at the stage of development. Therefore, development relates to our advert aswell. Ferrero Rocher is aimed at teenagers that enjoy life but yet also at the same time balance it with education. However, the is made to indulge teenagers after a heavy , stressful and tiring day or a happy, pleasant and joyful day full of excitement. Most importantly, as my target audience is teenagers , I am aware that they are obsessed with their images. As a result, we are going to minimize the quantity of the chocolates so that they watch their health at the same time, but, yet also, indulge them selves with the mouthwatering and desiring Ferrero Rocher .
5. Analysis about the three following slides. The following images on the next slides shows what my target audience consumes or purchases from other advertising campaigns that are aiming to the similar target audience as my campaign. The second slide, demonstrates what TV programmes or channels my target audience watches. Meaning, TV channels or programmes that are specifically aiming to teenage audiences just like we do. For example, X factor, E entertainment, music channels, soaps, and films that are horrorifing, comical, action, romantic films. The last slide, represents what my target audience does in their spare time. This can be a wide range of activities such as studying, partying, intimacy, reading, sporting, watching TV, or using the social network and many more.
